I know a lot of people have a hard time with colors, I am just going to explain exactly WHY McDonald’s colors have worked so well for them.
Okay, here we go.
Yellow = Sun, Life, Energy, Friendly, Innovative etc. . .
Red = Is a color that stimulates the adrenaline glands in the brain. they chose red for this specific purpose. There are other reasons they chose the red, BUT the major one is the chemicals it creates in the brain.
Now ask yourself this, WHO does Mcdonald’s market to? Apes? Dogs? Adults? Children? They have built their empire on directing ads at kids. In fact, those little toys they hand out have done well for them. Enough about that though.
What colors do children respond to? PRIMARY COLORS. So there we have the red. PLUS, adults respond to red as well. (The adult is the action taker) Who has the money to pay for little Johnny’s lunch? So of course, they need to focus on mom or dad in the process. RED is a call to action, AND it also stimulates the appetite.
Now the yellow. Why yellow? Yellow represents MANY things, it all depends on the message being sent, the product and the actual yellow itself. In this case, the message is FRIENDLY. At least one of them anyway. Are they friendly in Mcdonalds? Yes, they are. See my point?
Now let’s move onto the clown. He just screams out so many messages.
Red hair. Red stripes and red shoes. Knowing that red can represent energy, exciting and courageous, well you see what I am getting at. The color red was chosen for the clown very carefully. Now what does Ronald do? I want to really make my point here. HE HAS LOTS of energy. He is also very excited, AND he portrays joy. (Yellow can also represent joy) Do you see what I am getting at?
Now why would he wear yellow? In this case it is because he is friendly, and whose friend is he? The children’s. . .
Yellow can also mean caution, and red can be related to sex or war. It does not matter. It is the message that you want to send and how it relates to your product. This is an example of a company that chose their colors very carefully so that they could send a message, and it has worked out well for them. Colors are processed on a subliminal level.
Hope you enjoyed that. Just please keep in mind that the colors you choose for your site send a message. You can increase your sales by sending out the correct color message.
Let me ask you a question, the pretty flower gets the bee, right? Use the wrong colors on your site, or just go and borrow someone else’s colors because you like them and the results will show. Now, I know a lot of people are making sales with poor color schemes. The point is, if your color scheme is well thought out and chosen correctly, YOU WILL MAKE MORE SALES. I have seen this over and over. The prospect will hang around longer if the colors are attractive and send the correct message.
Don’t forget. The color is the message. For anyone who does not believe in all this, look at the packaging in the stores, look at the colors BIG companies use. Screw your colors up, or use the wrong ones in the wrong place. . . and.. well you get the point.