How Much Weight Can a Horse Carry?

When asking the question, “how much weight can a horse carry?” you often hear a response similar to “it depends on the breed of the horse, its conditioning and conformation, how far and how long you will be traveling, the horse’s bone structure, the type of weight the horse will carry (for example live [rider] or dead weight [gear]), weight distribution” and so on. So with this sound advice from your fellow horsemen, surely you now have a much better idea of how much weight your horse can carry. No? Of course not. Though your colleagues are correct in stating all the above factors, you are still left in the dark without any guideline on how much weight a horse can carry. Can my horse only carry 80 pounds, or is he capable of carrying 300 pounds?

Fortunately some very smart horsemen over the years have come up with a few methods for us to calculate a starting point to help determine how much weight a horse can carry. One very simple guide is to take the horse’s weight and divide by six to give you the total weight, including rider and tack, the horse can carry. Given this, a 1200 pound horse could carry up to 200 pounds.

Another quick and popular method is to use the 20% rule. You take 20% of your horse’s body weight and the result is the amount of total weight your horse can carry. For example, a 1,000 pound horse should easily carry 200 pounds of rider and tack. The 20% rule typically applies to competitive or otherwise “hard” riding. For pleasure riding, many use a 30% rule, so this 1,000 pound horse could carry 300 pounds for shorter pleasure rides.

Measuring a horse’s cannon bone is used by some in determining the approximate weight a horse can carry. A measurement is taken around the circumference of the foreleg, just below the knee. Add together the weight of the horse plus the rider and tack, and divide this sum by the cannon bone circumference measurement. Then divide that result by two. A number between 75 and 85 is good. If the number is over 85, you probably need a larger horse. Using this method, I measure the circumference of the horse’s cannon bone and get 7.5 inches. The body weight of the horse is 1,150 pounds and the rider and gear weigh 235 pounds for a total combined weight of 1,350 pounds. Divide 1,350 (total combined weight) by 7.5 (cannon bone) and I get roughly 185. Divide 185 in half and my final resulting number is 93. Using this calculating method, I either need to lighten my gear or get a larger horse to get the number down to around 85.

Some horse and rider guidelines where carrying weight is concerned:

  • Pick a horse with bigger cannon bones, wider loins, shorter back
  • Avoid using heaving saddles and only carry necessary gear
  • Make sure the horse is conditioned for the type of riding you doing
  • Keep proper riding posture and balance
  • Give the horse a break on longer rides – get off a while and let your horse rest
  • Avoid riding in areas where footing is not desirable – such as mud, deep sand, asphalt
  • Avoid letting the horse trot or canter

    The maximum weight a horse can safely carry does vary by the breed of the horse and how hard it’s worked. There is no absolute rule about how much weight a horse can carry, but generally speaking the lighter-framed the horse the less he can carry. A well conditioned horse or a stout horse can generally carry more. Some breeds are bred to carry heavier weights like the Quarter Horse, Arabian or Icelandic Pony. Riders with good balance also make weight load less of a problem.

  • Source by Randall Holman

    How to Cure Canker Sores Quickly With Green Tea

    Home remedies for sores

    Do you have an infected mouth and do not know how to cure canker sores? Green tea can help you treat them and get rid of them. In this article you will learn how you can do it in a simple and practical way. Do not stop reading!

    What are canker sores, or postemillas?

    Canker sores are ulcers that can form anywhere in the mouth. Generally, they are usually small in size, but they are quite painful and annoying. If you ask yourself, why did they come out? The answer is that they can be caused by stress, an unbalanced diet, hormonal changes, low defenses, deficiency of some nutrient or due to an allergy to some food.

    If you are a fan of tea, you should already know that it is a highly curative drink, since it has exceptional properties and medicinal benefits. For this reason, it is used as a natural remedy to treat numerous conditions and health problems.

    One of the latest developments in the science of tea, is that through new research it was known that its consumption and topical application, can be very useful to treat different oral diseases, especially canker sores.

    How to treat canker sores? Fortunately, tea can help you heal canker sores quickly. Find out in the following paragraphs.

    What is good for canker sores

    As I mentioned in previous paragraphs, green tea has great healing properties, where its great antimicrobial and analgesic power stands out. For this reason, green tea is considered one of the best home remedies for postemillas and wounds in the mouth.

    Deflates the affected area. Green tea is rich in antioxidant compounds, which act as anti-inflammatory and antibacterial agents.

    Eliminates bacteria Its bacterial properties not only help you eliminate canker sores, but also prevent them from coming back in a short time.

    Protects from cancerous tumors of the mouth. In a study conducted at the University of Texas, it was found that the consumption of tea extract can slow the growth of precancerous lesions in the mouth, avoiding oral cancer.

    All good, but how to cure a canker sore with green tea?

    Remedy for green tea canker sores

    Of the home remedies for sores, without a doubt green tea is one of the most potent and effective. How to use green tea to cure sores in the mouth and tongue? Follow the following instructions.

    Topical use

    Prepare a tea on a regular basis.

    Remove the bag and let it cool or place it in the refrigerator for a few minutes until you can apply it to your mouth.

    Take the cold green tea bag and pass it over the canker sores gently.

    Let it rest for 10 minutes.

    Repeat this treatment two or three times a day to cure sores on the tongue completely.

    Oral use

    To get its antibacterial benefits, drink a cup of green tea after lunch or dinner and swish with a mouthwash.

    Other therapeutic benefits of tea

    Just as green tea is one of the most powerful remedies for canker sores, it can also help you treat and prevent other diseases. To get a clear idea of the great benefits of green tea for health, I recommend you take a look at the following suggestions.

    Prevents diseases of the mouth and eyes. You will discover different ways to benefit from the healing properties of this variety of Camellia Sinensis, through its external use.

    Soothes the skin with psoriasis. You will discover that some components of tea have the ability to regulate the growth of cells, preventing them from becoming too thick and from origin to this skin disease.

    It improves acne. You will know that the galate epigallocatechins that green tea has are responsible for this benefit. Since there is scientific evidence that these antioxidant compounds are capable of reducing the sebaceous production of the skin. You will discover how and how much tea you should consume daily to achieve the healing of this condition.

    Soothes the skin with rosacea. One of the most important properties of this healthy drink is its high content of antioxidants, capable of rejuvenating skin cells. The extract of Tai Ping Hou Kui Tea contains these virtues and is for this reason that it can help you treat the skin with rosacea. Here you will know how to consume it and apply it to obtain this benefit.

    Source by Demarcus Martin

    Gain More Control of Your 401k – What It Can Mean to Your Future

    Points to ponder as you consider what can be done to maximize your 401k returns:

    1.Are You Maximizing Your 401k Returns?

    2.Is Your Plan Working Efficiently?

    3.Do you need to Maximize Retirement Income?

    4.Do you want Simple but Powerful Strategy to Increase Your Retirement Wealth?

    For most people their 401k investment strategy is to “set it-and-forget


    This mindset has long been in existence and has been perpetuated

    by 401k administrators and human resource departments alike. Don’t make the mistake of thinking these people know what is possible, or that they will tell you if they do, to maximize 401k returns.

    Unfortunately, accepting the given type of strategy at your company will most often result in less than optimal returns. Yet so many people believe that if there were more to be gained, their employers would have a system set up to capitalize on that fact. They don’t!

    If you were able to implement a strategy to squeeze a little more out of your 401k plan, say 8% more every year, this would result in four times the amount of money you would have at retirement because of the power of compounding interest!

    Think about that for a minute: 4 times what you might expect when you retire just by learning how to raise your return by 8%.

    Is this possible? Not only that, but people in the know are doing it by the thousands right now.

    A very simple but powerful 401k strategy that works with any 401k plan involves two things.

    1. Awareness

    2. Use of an index fund (where available)

    By awareness, I mean tracking the value of your 401k holdings on a weekly basis if possible. With this level of awareness you can easily spot a portfolio decline. If it approaches a predetermined amount (5% to no more than 10% suggested) you should switch into a money market. Or if you are well informed and have the ability into an index fund that is designed to profit from a decline (a Bear Fund).

    The biggest advantage you will gain is NOT letting your account value sink to such dismal levels that a 40%, 50% or greater gain is required just to get back to even.

    This alone could significantly increase the size of your 401 over time.

    Is this the only strategy that can safely increase your return rate on your 401k?

    Not at all. You just need to know what most people won’t tell you. I have written a book on the subject called “Scientific Wealth Strategies.” You can find it at []

    There are also a lot of resources available on the net to help you understand what you can do with your 401k to maximize default returns no matter how your 401k is set up by your administrator now.

    A site in our publishing network helps you find this information. It can be found here:

    The worst thing you could do is let your 401k lay almost dormant with the minimum returns you are getting now. Calculate what it will be worth at retirement now as opposed to what you’d have waiting for you when you retire with 8% more in returns.

    That should get you interested in seeking out the education needed to realize a whole different kind of retirement nest egg!

    Source by C.C. Collins

    Getting Unsecured Personal Loans With Bad Credit Can Restore Your Credit Status

    It might seem unlikely, but even bad credit borrowers can use borrowing to improve their financial situation. It is simply a matter of finding a loan deal that is affordable and practical. Admittedly, when seeking unsecured personal loans with bad credit, the task is more difficult – but not impossible.

    It is often forgotten that lenders cannot make a profit by rejecting loan applications. So, the idea of getting loan approval with no security should not be alien to any of us. However, what is true is that securing good terms can be a challenge, and good terms are important if the purpose of the loan is to improve a financial standing.

    But how can approval be secured? And what are the chances of getting terms that are affordable on an unsecured personal loan in what might be weakened financial circumstances? Here are some factors that should be kept in mind.

    Why Seek Unsecured Loans?

    It is no secret that a secured loan is easier for any applicant to get approval on and comes with lower interest rates charged. So why would anyone want to apply for unsecured personal loans with bad credit? Surely, it is only asking for trouble.

    Well, there are two reasons why. First of all, the applicant may not have anything to offer as collateral, so has no other choice. And secondly, the borrower may simply not want to place any possession of value they have at risk. A default on the loan can mean that item is lost to the lender in compensation.

    But it is possible to get approval with no security on loans that are affordable. The most obvious way is to apply to an online lender. These usually charge lower interest rates and have longer repayment terms so that the monthly repayments on these unsecured personal loans are more manageable.

    How Unsecured Loans Can Be Of Benefit

    The funds from any personal loan can be spent on whatever the borrower wishes. It is for personal use rather than a specific use, like an auto loan or home improvement loan is. But after getting unsecured personal loans with bad credit, the extra funds are best used to clear debts and improve credit scores.

    Lenders often grant approval with no security on the basis that the loan funds will be used for constructive purposes, and indicating that the funds will be used to manage the credit situation is as constructive as it gets.

    Even a $25,000 unsecured personal loan can be approved if a detailed plan is provided, showing what debts are to be cleared and the benefits the move will have to the overall financial situation. And with every debt cleared, the credit score is adjusted upwards, making sure of improved terms in the future.

    Making Your Unsecured Loan Affordable

    Affordability is the key word for any lender assessing a loan application, not credit scores. It is for this reason that getting an unsecured personal loan with bad credit is possible at all. But there are 2 things to do to make sure your application is deemed affordable.

    Firstly, when seeking approval with no security apply for a modest loan. If $10,000 is considered the ideal figure, seek just $5,000 to ensure approval and use it to make a large impact in your debt. Then seek a second $5,000 later.

    Secondly, seek a longer repayment term. Most $25,000 loans are repaid over 5 to 7 years. But repaying an unsecured personal loan over 10 years means the monthly repayments are kept to a minimum. Once the repayments are low enough, approval is hard not to secure.

    Source by Joycelyn Crawford

    What Causes Vaginal Boils And How Can You Prevent Them From Ever Coming Back?

    Perhaps the only things worse than boils are vaginal boils! These painful growths can occur anywhere in the groin region and they are always the same: a red, tender swelling that grows hard and fills with pus. What causes them to occur and what can you do to keep them from coming back? Read on to find out.

    Causes of Vaginal Boils

    Boils on vagina skin or lips can be caused a number of factors, including: poor hygiene, poor diet, being overweight, or an immune disorder. Most commonly they are caused by ingrown hairs that develop as a result of shaving your vagina. They can also be caused by friction, created by wearing underthings that are too tight or that are made of synthetic materials that don’t allow the groin to get enough air. Finally, if you are a regular exerciser, moisture can get trapped between your workout clothes and your skin, allowing bacteria to grow into vaginal boils.

    How To Treat Them

    Treating vaginal boils requires that you keep the area as dry and free from friction as possible. Switch to cotton panties if you don’t already wear them, and be sure to change them frequently -at least once a day and more if you are sweating or working out. If you use pads or liners during your monthly period, be sure you are changing them frequently throughout the day to prevent moisture and bacteria from building up. If you shave, add daily exfoliation to your routine. A dry brush swiped several times over the shaved area will keep dead skin cells sloughed off and prevent ingrown hairs.

    Getting Relief From The Symptoms

    Let’s face it – there isn’t much you can do to avoid a little friction in this area, and your skin is probably hyper-sensitive if you are suffering an outbreak of vaginal boils. First, get a homeopathic spray that contains hepar sulphar. This all-natural ingredient helps to calm skin sensitivity, and reduces pain and swelling. Next, apply a warm compress to the area several times a day. This should help you bring the infection to a head. Remember, this is a highly contagious infection, and you need to be extremely careful when it starts to drain. Use antibacterial wipes to clean the drained fluid away, and then swap the area with hydrogen peroxide. Apply a clean bandage several times a day while you wait for the swelling to subside.

    There are other homeopathic ingredients that can calm the itching and help to strengthen your immune system to resist infections like this. Visit my website where you’ll find vaginal boils treatment ideas, and more information on ingredients that can help. There, I also tell you what spray I have found that works fast to ease the symptoms and can even help prevent a boil from ever needing to form a head.

    Source by Madeline Allan

    Basic Chinchilla Tricks Your Chinchilla Can Learn

    Newsflash: your chinchilla will not learn how to write. The chances of your chinchilla wagging its tail in joy are just as far-fetched. Leave those tricks to other animals. Don’t be disappointed though. There are chinchilla tricks exclusive to your pet and cannot be performed in quite the same way by other animals.

    Chinchilla tricks can only be learned with a substantial amount of chinchilla care and affection. Without these, your chinchilla will distrust your orders and end up doing the exact opposite of what you ask it to.

    Taming the Chinchilla

    Before teaching chinchilla tricks, you first have to ease your chinchilla in to you. Doing this may take a lot of effort and time. Allot at least 5 days before you even begin to handle your chinchilla. Allow it to explore its cage for now and get used to the sight of you looking at it all the time. You can also talk to your chinchilla quietly. It actually has sensitive hearing so it can easily hear you whenever you speak. Of course, it can never really understand what you’re saying, but it can nevertheless tell if you’re around.

    Giving Chinchilla Treats

    The next step of preparing your chinchilla for the tricks you’re about to teach is giving chinchilla treats. Sweet but nutritional treats best motivate your chinchilla. Raisins and walnuts should do the trick. Don’t give these treats whenever you want to. It’s important that you give these treats rarely, so it can quickly realize its value.

    Luring Your Chinchilla into You

    After giving it two or three treats in a span of a week, gauge the reaction of your chinchilla. Does it look particularly jumpy whenever it catches a sight of the treat? If it is, then you’ve found its treat of choice.

    When you’re about to give the fourth treat, you can start with teaching basic chinchilla tricks. Basically, they involve training your chinchilla to climb around your body and stay put for as long as you want to.

    To start with, open your chinchilla’s cage and allow it to come after the treat. Don’t give it just yet. Instead, place it close enough so it can smell the tasty food and get lured by the smell. Place the treat on your hand and make the chinchilla run after it until it lands on your arm. By then, you can feed it to the chinchilla.

    Shoulder-training your Chinchilla

    After your chinchilla learns that staying atop your shoulders is perfectly safe, you can start teaching it to stay put on your shoulder. Continue doing the same technique: place a treat on your hand, allow the chinchilla to run after it until it reaches your arm. Once it does, give it two to three treats so it can stay put. This way, you are sending your chinchilla the message that it can stay on your shoulder for a tasteful price, your treat.

    In no time, you can carry your chinchilla and place it on your shoulder without difficulty as a terrific chinchilla trick. Giving it a treat in exchange for staying on your shoulder won’t even be necessary anymore.

    Source by Brent Burklow

    Psychic Predictions – What Can a Psychic Do For You?

    As the global economy shows no real signs of recovery at the present time and an increasing number of ordinary people find themselves in uncertain situations, the rise in people looking for answers by way of psychic predictions has risen dramatically. But why is this phenomenon so appealing?

    The answer to that question lies in the benefits a person gets after they have had a chat with a registered psychic.

    People want to know what is in store for them in matters such as relationships, career and even finance.

    It is true that some mediums are better than others and some are actually no good at all, but an accurate clairvoyant will truly amaze you and have you coming back for more, in order that you can get a grasp on just what your future may hold.

    The internet has all but put paid to the traditional circus act psychic who used to ply her trade in a tent complete with smoke and mirrors.

    Todays’ psychics are not like that at all and by getting a FREE psychic reading you are at no risk of losing your money.

    If you are worried about your current career or future job prospects, a decent psychic will assist you by using many clairvoyant methods in order that you can make a choice that suits you so that you can alter your path accordingly.

    If you are considering having a baby an accurate professional can save you a lot of guess work in what the sex will be and even if you will have a successful conception.

    Relationships are also a favourite topic these days and if you are wondering whether you will find that true love then getting the low down by way of some psychic predictions can benefit you greatly and is a great way of putting your mind firmly at ease.

    Source by Peter J Johnston

    How Buying Reptiles For Sale Can Change Your Life

    Purchasing reptiles for sale marks the beginning of a journey of challenges and development for both the reptile pets and their owners. Whether it’s lizards, ball pythons, or baby tortoises, choosing from the many available reptiles for sale can reap incredible rewards.

    Owning an animal of any sort, regardless of whether or not it’s a reptile, will come with its phase of adaptation. Just because reptiles aren’t the conventional pet, however, doesn’t mean they won’t make worthy companions. If the opportunity to own a reptile ever presents itself to you, take the chance and learn a thing or two!

    Here’s how buying reptiles for sale can change your life and the best reptiles for sale to consider.

    They’ll change your perspective. If you’ve never owned reptile pets because you preferred the furry and cuddly pets instead, you’re in for a sweet surprise. You may be amazed to find just how affectionate and full of personality reptile pets can actually be. Under the right temperature and in the appropriate setting, reptiles will thrive and offer you unique entertainment and a newfound – and lasting – appreciation for reptiles. Getting to know reptiles as pets changes your perception of reptiles and makes them easier to love.

    You’ll become obsessed. Have you ever met a reptile owner who wasn’t a little obsessed with their reptile? Of course you haven’t! That’s because humans tend to form a unique bond with reptiles. Although it’s yet to be proven that reptiles can actually love us, you can tell from their behavior when they’re comfortable and more than tolerant of you. It takes patience and time, but once you get a handle on keeping a reptile and develop that mutual understanding, you’ll want more!

    They’ll teach you more than expected. As I mentioned previously, patience is something a reptile will definitely teach you. Since most need time to adjust to their new surroundings and the way you handle them, it’s important to give your reptile enough time to get comfortable. Discipline can come from owning any animal but reptiles, specifically, need the right type of diet and environment (heat, humidity, light, etc.) to thrive. Also, by having to set up the enclosure yourself, you gain an appreciation for the animal’s connection to survival with nature.

    The Best Reptile Pets To Own

    When shopping around for pet reptiles, you may become overwhelmed by the seemingly endless options. If you’re not sure where to start, here are a few suggestions. Ball pythons for sale come in countless morphs. If you’re looking for something that’s unique, low-maintenance, and great for beginners- any of the ball pythons for sale are a great option. Contrary to what some may believe, you don’t have to be an expert snake handler to own a snake. All you need is a lot of research and the willingness to take on a fun challenge.

    You can find lizards for sale for people of all experience levels but the bearded dragon is hands down one of the most popular. Their curious and playful nature helps new owners gain confidence with handling and feeding, quickly. Then again, they can also keep more experienced owners entertained. Iguanas can be great reptile pets, too, but should be left for the more experienced handlers.

    If you have the space for it, find yourself a tortoise for sale and gain a lifetime companion. Tortoises are known for their longevity and when kept happy and healthy, a tortoise truly can live for hundreds of years. Whether you buy a full grown or baby tortoise for sale, you’ll find that these reptiles are the perfect companion, each with a personality all their own.

    Once you know which reptile suits you and your family best, start doing as much research as possible about its needs. Learn its temperature and heating requirements, its usual diet, and whether or not it should get frequent handling. Once you’re finally a reptile owner, you’ll realize why so many people can’t get enough. Reptile owners are in a category all their own surrounded by scaly, exotic animals, and they know more than anyone how great it can be to own reptiles. Some might even call it life-changing.

    Source by Amir Soleymani

    Can the Flu Virus Really Spread in a Swimming Pool?

    The flu has become a great concern to many people. This is especially the case with the rise of the H1N1 strain. When in the swimming pool it helps to know that this condition can be tough to pass around. It will still be important to handle all proper cleaning processes though.

    A study by the Center for Disease Control states that some types of this condition can be disinfected by chlorine. Recommended levels of chlorine for a swimming pool have been found to be able to disinfect some types of flu viruses. This has been found to be the case for the avian strain of flu. It is not fully certain as to whether or not the H1N1 form can be handled.

    Even with this factor the there is no way how this can be fully disinfected in pool water. Germs that can get into the water over time can still be found around the water. This is because of how the effects of chlorine in the water can easily weaken over time unless new chlorine materials are inserted into the water. Therefore the effectiveness of the chlorine to kill off germs can vary.

    The virus can be spread in areas that are outside of a swimming pool. These include handlebars for getting in and out of the pool, physical areas for any diving boards and even materials that are around the locker rooms of a pool area. A pool area can be treated like a public place in many cases and as a result it can be a place where it can spread just as easily.

    A good thing to do with regards to helping to keep from getting in contact with the flu is to be sure to wash oneself before and after getting into a swimming pool. It also helps to be sure to avoid going to a pool if one is not feeling well. This is so that it will be easier to keep from getting the flu virus to spread around.

    Some flu forms can be disinfected in a swimming pool but it is not all forms of this condition are known to be able to be handled easily. It will be important to be aware of how it can spread in areas outside of the water though. Fortunately using a few processes for cleaning can help to keep the virus from being spread at a pool.

    Source by Tan Jian Yong

    6 Ways Coupons Can Boost Your Sales Within No Time

    Sales attract customers like honey attracts bees. It’s no secret that people love discounts and are more likely to shop huge when a deal is offered. However, the balance doesn’t only tip in the favor of buyers. In fact, businesses can also gain more by going for a couponing campaign. It started back in 1887 when a cola giant offered the first-ever coupon. Since then, the company can be called the father of couponing. Learning from its strategy is what allowed other companies to understand the vast merits offered by the technique.

    When the first ever coupon was introduced, it was a BOGO offer that didn’t only mean that customers could get more for less. With an increasing amount of customers wanting to make the most of the deal, retailers required more cola. This fueled the company’s business and furthered its success. Moreover, as more people visited Cola selling stores, the local pharmacies’ owners enjoyed the benefits too.

    Since then, the use of couponing in marketing has only climbed up. In the digital realm today, more people want online discounts that encourage savings.

    Wondering how offering coupons can skyrocket sales?

    Increases brand awareness

    Coupons create buzz. They make more people know about a brand. More people are likely to visit a site or a store that is offering a discount. The marketing campaign is something people don’t just get involved in themselves; they also talk about it and get more people involved. It’s how a business can create its presence in a competitive environment subtly. A survey showed that 22% of buyers were likely to share the news of local deals and discounts with others and 91% of the purchasers who made use of a company’s coupon visited again.

    Raises customer count and loyalty

    When your business offers a coupon or a code, customers are more likely to visit. Not only would this improve the customer count but also customer loyalty. Most businesses set sale marks by offering monthly, quarterly, biannual or annual sales. As customers learn to expect discounts, they tend to visit more often. In doing so, they often make more undiscounted purchases as well as they see what you have in stock. As brand awareness is created, more buyers visit. The strategy works indirectly to improve sales and is a smart move specifically in times of the business’s financial decline.

    Takes the costs down

    Coupons are similar to print ads. As mentioned above, they stir brand awareness in a positive direction and also lure in more customers. By doing so, they work as advertisements and reduce advertising costs. Moreover, they can also help save more. For instance, when an online company offers a discount on payment through bank cash transfers, it reduces the costs incurred on transactions made through other sources such as credit or debit cards. This saved money equates to higher revenue and can be reinvested for triggering further sales.

    Helps free up room

    No customer wants to see the same items sitting on shelves every time he revisits. Similarly, no brand would want to showcase older items. However, tossing old products in the storeroom is often not an option as that would mean they won’t sell at all which has an obvious negative impact of the financial scale of a business. By offering a clearance sale or a coupon on items that are taking their time to leave with buyers, a business can free up room. This freed up space can be used to bring the latest products to customers. Therefore, enticing offers help sell out excess inventory which ups sales by making space for trending products.

    Assists in keeping up with the competition

    Coupons help smaller brands compete in a world where bigger brands rule. The strategy attracts a chunk of the customers of bigger businesses. Take, for instance, a new label that is trying to raise its head in the competition. A couponing campaign would bring in customers and improve sales as buyers are offered similar products at better prices. In another situation, an established brand can keep up with other brands of the same niche by offering discounts to maintain its customers rather than lose them to a company offering better prices and discounts.

    Enables a company to plan better

    A couponing campaign allows a company to collect customer data. By studying the characteristics of the buyers that are attracted, the company is able to plan better future marketing campaigns. It gives a business a clearer idea about its target audience. This improves sales as a business does a better job at marketing which is one of the pillars that it relies on. Therefore, the next deals and products offered can be better suited to meet the requirements of this particular segment of customers to take up sales.

    To sum up, coupons and promo codes are a quick way of bettering the performance of a business in the sales department. Specifically, internet marketing. They bring more customers in, help compete better, and thus, raise sales.

    Source by Chris Nddie