Responsive websites have a fluid layout, which means their content moves freely to assume the space of all screen resolutions and devices. The grids and images, alike, are fluid. Liquid spreads out and lets it content occupy a given space and maintain its appearance. In the same way, the fluidity of responsive web design lets website content retain the way it looks on any type of device screen.
Exceptional User Experience
Although content is king and one of the primary success metrics, user experience is what allows visitors to use website content by means of their chosen device, anywhere and anytime. Therefore, responsive web design offers the best possible user experience regardless of the device being used, whether it is a desktop, laptop, tablet, smartphone or smart-TV. Responsive web design enables busy professionals and college students, among others, to have an optimal experience when visiting your site at any time of the day. There is no need for them to scroll or resize just to be able to have access to your website from their mobile device.
There are considerable advantages of having one only one site which meets the needs of all devices compared to two separate sites. Definitely, there are more savings – with one website costing a lot less than two. Websites that are designed exclusively for mobile traffic do not provide high-tech navigation like traditional websites, and they require two different web addresses for your website. This makes it inconvenient for majority of people and could make them want to explore the website of your competition. Responsive web design improves SEO efforts by directing your visitors to only one site, regardless of the device they choose to use.
Since Google occupies 67% of the search market share, search marketers pay attention to whatever it says. Google recommends responsive web design as a mobile configuration, and refers to it as the new industry standard.
Exceptionally Easy to Manage
Separate websites for a desktop and a mobile site entail different SEO campaigns. It is definitely a lot easier to manage one site with one SEO campaign than two sites with two SEO campaigns. This gives a responsive website an edge over a separate site for mobile devices. Having said that, an SEO strategy meant specifically for mobile devices has its advantages – like optimizing for keywords that will most likely be searched when people use their smartphone. As an example, when a person is searching for a restaurant within their vicinity, he will probably use the word “nearby” when searching. A mobile SEO strategy, though, does not require a separate mobile site and so, mobile-specific keywords can also be included in a responsive website.
After all, it is up to you to decide, if you want to go for it.